The UK Asian Music Awards sponsored by Lebara Mobile had its 2011 press launch party at the exquisite west end club Alto last night. The only ceremony truly celebrating the accomplishments of British Asians in the music industry as well as providing a platform for their unquestionable talent.
The event was fabulously organised by Media Moguls and hosted by Voodoo Entertainment; everything ran impressively smoothly (well as smoothly as show business can!) They insured the crème of the media crop were there including B4U and Desi Hits.
The night was a great opportunity for established and successful musicians to meet the up and coming superstars of the industry. There were fantastic performances from urban Desi artist Parichay, the one and only Juggy D (who performed his amazing new track The Panjabi Rockstar - LOVE IT!), the multi-talented and beautiful Sonna Rele (http://www.myspace.com/sonnarele) AND Asian download chart topper Foji.
It was exciting to see lots of new talent, promising to take British Asians to even greater achievements. Uber talented Singer/Songwriter Jasmin (http://www.myspace.com/JasminOfficial) and the uniquely gifted rapper Vigilante (http://www.myspace.com/vigilantesl) are definitely 2 acts to keep your eye on (you heard it here first!)
The event wasn't just for musicians; models, actors, photographers and more were also able to showcase themselves and network in the best environment!
After all the interviews and the launch, the official after party kicked off in style. As expected the top London DJ's were on the decks keeping the party going till the early hours. The Senator, DJ Kayper, DJ H, DJ AMS, DJ Harvey and DJ RUGRAT (www.djrugrat.com) did not disappoint!
The launch was a fantastic night to remember, made me so proud to be a British Asian!
I for one cannot wait for the award ceremony in March!
Pictures and videos from the night coming soon xxx
Also check out www.voodooentertainment.co.uk!!!
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